Marketing at Progressive Inc

Problem Definition Progressive is a swear issue organization (an auto damages provider) that is spirit to diversify its mesa service offerings. By examining Progressives alive service offering, we settle that comp ared to opposite policy providers its economics are non typical. In exploring the reasons, we learn that the companion does things very differently than its competitors and, as such(prenominal), has importantly different capabilities. rationality these capabilities is necessary before assessing the new service cornerstone to a depressioner place consideration: pay-as-you-go insurance. We underside analyze the existing capabilities of Progressive indemnity and the market demands of its guests to determine the viability of a potential new service. We can evaluate the introduction of technical service innovations. Because the perception of technological capabilities plays an important role in guest acceptance of such innovations, their introduction must be co nsidered from a behavioral as well as business perspective. Situation Assessment Strengths · enjoin services · technological leadership · good price segmenters · innovation · Use meshwork engine room in gaining customers Weaknesses · vernal level of development of marketing efforts · No clear dodging or roadmap of dealing with competition from lead tier insurance companies Opportunities · consistently outsegment and differentiate from competition Threats · Excessive customer manner division · Excessive engineering investment in non-value added projects that are not reigned in before fruition. · Increasing deregulation in the insurance services industry         Progressive prides itself on providing low cost premiums resulting in 25% savings to customers employing groundbreaking technology and price segmentation and it is regarded as Progressives core competency. However, Progressive is at crossroads: whether to slide by to attract niche mar kets employing innovative technologies such ! as the enter or to go the ceremonious insurance route aka demesne Farm or either State in the prox? Progressive took advantage of the Internet technology for customer education and citation comparison shop and other... If you want to get a complete essay, order it on our website: OrderEssay.net

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