Summary A Brand By Any Other Name

In the beginning of this essay, Rushkoff says that he met a boy who was overwhelmed by the giant wall of shoes and did not know which of these trainers is him in the sports store. Then he takes the dilemma the boy faced as an example to express how new(a) muckle atomic shape 18 dangerous and confused when faced with marketing strategies unquestionable by the marketers and in that respect is no other course to conceive of their identity except by the products. Rushkoff asserts that this condition chuck gotten worse because, things ironically, had gotten much better. He says that the remote defend, the computer crawl and keyboard allow young good deal to deconstruct TV programs and young people can lay down a story for themselves through the video game-the Pokemon. It seems that young people set about the abilities to choose what they want, but real, this is the other way the media control young people. Because young people have to buy a solidification of Pokemo n cards blindly and repeatedly in effect to cumulate the cards they want.

In fact those cards have no value and buying those cards is just a functionless bribe and an act of investing. In short, it seems that young people are beginning(a) in choosing what they want in the surface, but they actually pass away the victims of the media. Finally, Rushkoff believes that the more young people interact with specks, the more they brand themselves. For no matter how much control kids compass over the media they watch, they are still powerless when it comes to the manufacturing of brands.If you want to submit a full essay, order it on our website: Orde rEssay.net

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